Health Star Rating Consumer Research and Message Testing
New research has been completed to help with the development of a consumer marketing and education campaign to raise awareness, recognition, understanding, and correct use of the Health Star Rating (HSR) system. The HSR is a new voluntary front-of-pack labelling system developed for use in New Zealand and Australia. The Ministry for Primary Industries (MPI) is leading the development, implementation and governance of the HSR system, while the Ministry of Health is funding HPA to develop, implement, and monitor the consumer campaign.
Click here to view the research from HPA